Belif is an online stock marketplace built for creators at every level. The mission is straightforward—make high-quality, inspiring stock content accessible without the premium price—so people can create more and spend less.
The Challenge
In a category dominated by entrenched players, the product needed clearer differentiation and a brand that spoke directly to a broad, diverse creator community. Belif set out to sharpen its value proposition, grow awareness, and accelerate adoption while staying true to simplicity and affordability.
The Solution
We started with research to understand creator needs, preferences, and the competitive landscape. From those insights came a focused positioning and a messaging framework centered on creativity, accessibility, and value. The visual identity followed: a mark that signals inspiration and openness, a vibrant, approachable palette, and typography that feels modern and friendly. We rolled the system into the website, product surfaces, and campaign assets, and captured everything in practical guidelines so every touchpoint stayed consistent. A coordinated launch paired targeted campaigns with internal enablement, ensuring the new voice landed cleanly across channels.
Implementation and Results
Over six months the work moved from insight to design to activation. The market response was strong. Creators and industry stakeholders welcomed a clearer, more accessible Belif; recognition and credibility rose across the creative community; and in the first quarter website traffic and social engagement increased by about 40 percent. New registrations and inbound inquiries grew in parallel, supported by a more cohesive presence. Internally, morale improved and teams aligned on a single story, tightening communication across departments.
Outcome
The rebrand aligns promise and product—affordable, high-quality stock that empowers creators. Belif now shows up with a brighter identity, a clearer message, and the momentum to lead as an accessible alternative in the stock marketplace.
Artwork originally designed by WOOT Creative and featured on Behance.
