Vibe da Planet builds fast, simple, and affordable accounting and payroll software for small and midsize businesses. The product is designed to protect the two resources teams run out of first: time and money—making complex tasks feel quick, clear, and stress-free.
The Challenge
In a market crowded with heavyweight incumbents, the brand needed sharper differentiation and a message that spoke directly to SMB realities. The task was to clarify the value proposition, raise awareness, and drive adoption without losing the approachable, no-nonsense spirit customers expect.
The Solution
We began with research to map needs, perceptions, and gaps across the category. From those insights, we defined positioning and a messaging framework anchored on speed, simplicity, and savings. The identity evolved to signal efficiency and trust—an updated mark, a modern, approachable palette, and typography chosen for clarity across product and marketing. We translated the system into web, product surfaces, and campaign assets, and documented it with practical guidelines so every touchpoint stayed consistent. A coordinated launch paired targeted campaigns with internal enablement to ensure the new voice landed cleanly across channels.
Implementation and Results
Over six months, the work moved from strategy to design to activation. Customers and industry stakeholders welcomed the refreshed, efficiency-first brand; recognition and credibility grew across the SMB segment; and in the first quarter website traffic and social engagement increased by about 35 percent. Inbound inquiries and qualified opportunities rose alongside a more cohesive presence. Internally, morale improved and teams aligned on a single story, tightening communication across departments.
Outcome
The rebrand aligns promise and product: fast, simple, affordable tools that help businesses save time and money. Vibe da Planet now shows up with a clearer voice, a stronger presence, and the credibility to lead as a trusted choice for SMB accounting and payroll.
Artwork originally designed by Maks Arbuzov and featured on Behance.
