Shen Cafe makes sales about selling again. By moving information instantly and intelligently between the tools teams already use, the platform removes duplication, kills busywork, and automates slow administrative tasks—freeing reps to focus on relationships and revenue.
The Challenge
The product delivered real efficiency, but the story did not. Shen Cafe needed an identity and message that clearly explained the benefits of automation to skeptical buyers, stood out in a crowded category, and accelerated adoption among sales teams who are short on time and patience.
The Solution
We started with research across sales leaders, operators, and reps to map pain points and expectations. From there, we defined positioning and a messaging framework that put speed, clarity, and impact at the center. The visual identity evolved to signal connection and momentum with a modern mark, a confident, professional palette, and typography chosen for legibility across product and marketing. We translated the system into website narratives, product surfaces, and campaign assets, and equipped internal teams with practical guidelines and playbooks so every touchpoint stayed consistent. A coordinated launch introduced the sharpened story to existing customers first, then scaled to the broader market with targeted campaigns.
Implementation and Results
Over six months, the work moved from insight to design to activation. Customers and industry stakeholders responded quickly to the clearer, efficiency-first brand. Recognition and credibility in the sales automation space increased, website traffic and social engagement rose by about 30 percent in the first quarter, and inbound interest and opportunities grew alongside a more cohesive presence. Internally, morale lifted and teams aligned around a single voice, improving communication across departments.
Outcome
The rebrand aligns promise and product: automation that gives time back to sellers. Shen Cafe now shows up with a sharper message, a stronger identity, and the credibility to lead—making sales about selling again while reducing the noise that gets in the way.
Artwork originally designed by Yi-Chin Lai and featured on Behance.
