Ohalo built its name on craft and conscience. Known for high-quality screen-printed shirts, the company has always held two commitments at once: make great products, and take care of people and the planet. From day one, sustainability and ethics were not add-ons but the operating system.
The Challenge
The product and the practices were strong, but the story needed more reach. Ohalo wanted a clearer, more resonant brand that could speak to a broader audience without diluting its values. The brief was to elevate market presence, foreground sustainability and social responsibility, and grow the customer base while staying true to the core.
The Solution
We started with research to understand perceptions, behaviors, and trends across the category. That work informed a sharp positioning and a messaging framework centered on quality, sustainability, and accountability. The identity followed: a mark and system that signal craft and care, a natural yet modern palette, and typography that balances warmth with credibility. We translated the system across packaging, the website, and campaign assets, and documented practical guidelines so every touchpoint stayed consistent. The launch paired a digital rollout with internal enablement so the team could communicate the story confidently across channels.
Implementation and Results
Over six months the work moved from insight to design to activation. The market response was immediate. Customers and industry partners welcomed the refreshed, eco-forward identity, brand recognition grew among environmentally conscious buyers, and within the first quarter website traffic and social engagement rose by about 40 percent. Inbound interest and sales increased alongside a stronger, more coherent presence. Internally, morale lifted and teams aligned around a single voice, improving consistency across departments.
Outcome
The rebrand brings Ohalo’s reputation and its values into perfect alignment. It clarifies what the company stands for, strengthens its position in sustainable apparel, and sets the stage for responsible growth. The result is a brand that feels crafted, credible, and proudly impact-driven.
Artwork originally designed by Avincer Studio & Will Lucatelli and featured on Behance.
