Platz4 came in with sharp ideas and a tangled story. We turned that energy into a crisp identity and a fast, modern site that feels effortless to use. The goal was simple—clarity, speed, and a brand that speaks with confidence.
Approach
We kicked off with research and stakeholder interviews to understand the market and the gaps. From there, we defined a clear positioning and a messaging framework that could scale across every channel. The visual system followed: clean typography, confident spacing, and a restrained palette that keeps the focus on the message. It scales from a tiny social tile to large-format print without losing its edge. Nothing extra. Everything intentional.
Launch
The rollout combined a digital launch with an internal alignment push. We equipped the team with brand guidelines, voice principles, and practical playbooks so everyone could ship work that felt on-brand from day one. The result was a consistent experience across product, marketing, and sales.
Impact
The market noticed. Customers and industry partners responded positively to the sharper, more authentic identity, and brand recognition grew among teams looking for reliable sales solutions. In the first quarter post-launch, website traffic and social engagement increased by around 30%, and inbound interest rose as the brand presence strengthened. Internally, morale lifted and teams communicated with more consistency and confidence.
Outcome
The rebrand aligned Platz4’s story with its promise: authentic, scalable sales success. With a system that’s clear, fast, and easy to use, Platz4 has strengthened its presence and positioned itself as a serious player in sales tech—built to grow and built to last.
Artwork originally designed by Studio Sowieso and featured on Behance.
