Unikitch was founded by members of the progressive healthcare community to bring sincerity, humanity, and measurable outcomes to health tech. The mission is simple and ambitious at once: build compassionate technology that solves complex problems and earns trust from professionals and patients alike.
The Challenge
In a crowded market, Unikitch needed a brand that clearly conveyed its human-centered approach while proving it could deliver results at scale. The task was to establish credibility with clinicians and partners, communicate warmth without losing rigor, and build a presence strong enough to open doors to new relationships.
The Solution
We began with research across clinicians, patients, and stakeholders to map needs, barriers, and language. From those insights we defined values, positioning, and a messaging framework that put sincerity, humanity, and outcomes at the center. The visual identity followed with a mark that signals compassion and innovation, a warm professional palette, and typography chosen for clarity and reliability. We translated the system into web, product, and campaign assets, and documented it with practical guidelines so teams could execute consistently. A coordinated launch combined digital campaigns with internal enablement to ensure every touchpoint reflected the new voice.
Implementation and Results
Over six months the work moved from strategy to design to activation. The response was immediate and positive. Healthcare professionals and patients welcomed the compassionate, modern identity, brand recognition and trust increased across target audiences, and within the first three months website traffic and social engagement rose by about 35 percent. Inbound inquiries and partnerships climbed as the brand presence strengthened. Internally, morale improved and teams aligned around a single story, improving consistency across channels.
Outcome
The rebrand clarified who Unikitch is and what it stands for: human-centered technology that delivers real results. It strengthened market presence, deepened trust with healthcare stakeholders, and positioned Unikitch as a credible, compassionate leader in health tech.
Artwork originally designed by Toormix Design Agency and featured on Behance.
