Origin Group—reborn from a previous identity—emerged with a new name, a clearer purpose, and the momentum to reshape how teams work with data. Now positioned as a cutting-edge spreadsheet solution, the company is channeling that fresh energy into smarter, faster, more reliable ways to build and share spreadsheets at scale.
The Challenge
The product was modern and ambitious, but the brand didn’t show it. Origin Group needed an identity that matched its technology, signaled leadership in a competitive market, and guided a smooth transition from the old name without losing trust from existing customers.
The Solution
We began with in-depth research and competitive analysis to understand trends, expectations, and the gaps we could own. From those insights came a clear positioning and messaging framework that highlighted Origin Group’s speed, precision, and reliability. The visual system followed: a logo that speaks to innovation and exactness, a modern palette, and typography engineered for clarity across interfaces and content. We documented everything in practical guidelines, built a consistent voice for product and marketing, and crafted narratives for the website, social channels, and campaigns. A phased rollout introduced the new identity internally first, aligning teams on story and usage, then launched externally with a targeted campaign to build awareness and excitement.
Implementation and Results
Over six months, strategy moved into design and activation. The market response was strong: customers and industry stakeholders welcomed the modernized identity, recognition rose within the spreadsheet software space, and in the first quarter website traffic and social engagement increased by about 30 percent. Inbound interest and qualified leads climbed in parallel, supported by a more coherent presence across channels. Internally, alignment improved and teams shipped with more consistency and pride.
Outcome
The rebrand reframed Origin Group as a focused, forward-looking leader in spreadsheet technology—confident, precise, and built for today’s data-driven teams. With a clear story and a system designed to scale, the company is set up for sustained growth and impact.
Artwork originally designed by Will Zhao and featured on Behance.
