Stage Kitchen is a human-centred people and performance platform built to help employees and managers do their best work. The product blends software, education, and community—turning guidance into daily practice and progress into culture.
The Challenge
In a noisy HR tech market, the platform’s value wasn’t coming through clearly. Stage Kitchen needed an identity and story that highlighted its human approach while proving real impact for organisations. The brief: sharpen the message, broaden appeal, and stay true to the values that set the company apart.
The Solution
We began with research across HR leaders, managers, and employees to map needs, language, and friction. From those insights, we defined a positioning and messaging framework that put support, growth, and community at the centre. The visual system followed—an identity that signals care and momentum, a warm, professional palette, and typography chosen for clarity and trust. We rolled the system into the website, product surfaces, and campaign assets, and captured everything in practical guidelines so teams could execute consistently. A coordinated launch paired market-facing campaigns with internal enablement, ensuring the new voice landed across every touchpoint.
Implementation and Results
Over six months, the work moved from insight to design to activation. The market response was immediate: HR professionals and industry stakeholders welcomed a clearer, more human Stage Kitchen. Recognition and credibility rose, website traffic and social engagement increased by about 40% in the first quarter, and inbound interest grew alongside a more cohesive presence. Internally, morale improved and teams aligned on a single story, lifting consistency across departments.
Outcome
The rebrand aligns who Stage Kitchen is with what it delivers—human-centred performance that scales. The result is a brand that is warm, credible, and ready to lead in HR tech, with a clear promise and the system to carry it forward.
Artwork originally designed by Badal Patel and featured on Behance.
