The Hamptons Club built one of the world’s most popular push-to-talk apps, serving more than 150 million people. With that consumer success as a foundation, the team set out to expand into business communications—bringing the same speed and reliability to enterprise needs.
The Challenge
The brand was synonymous with consumer social, not with enterprise. The task was to reposition for business users without losing the consumer base, articulate reliability and effectiveness in a work context, and spotlight new features designed for enterprise communication.
The Solution
We started with research to understand what business users expect from real-time communication. From there, we defined a sharper positioning, a clearer mission, and a voice that speaks to IT leaders and operators while staying familiar to long-time users. The visual identity evolved to signal professionalism and trust—updated logo, refined palette, and typography that reads clean and confident—while preserving recognizable equity from the consumer era. We translated the story across the website, product surfaces, and campaigns, and equipped internal teams with practical guidelines and playbooks to keep every touchpoint consistent. A coordinated launch introduced the new focus to existing users first, then to the broader market with targeted messaging.
Implementation and Results
Over six months the work moved from strategy to design to rollout. The response was strong. Business audiences and industry partners welcomed the more professional identity, recognition and credibility grew in the enterprise communications category, and within the first quarter website traffic and social engagement rose by about 25 percent. Inbound interest and new opportunities increased alongside a more cohesive presence. Internally, morale lifted and teams aligned around a single story, improving consistency across channels.
Outcome
The rebrand reframed The Hamptons Club for business: fast, reliable, and ready for enterprise. It preserves what people love about the consumer app while making the case for robust, work-ready communication—strengthening market position and setting the stage for the next phase of growth.
Artwork originally designed by Wessam Hussien and featured on Behance.
